LAUNCH! is Lancaster's annual music conference. Every April bands come from all over the region to attend panels and sessions, where industry professionals offer insight into the music industry. Each night showcases are hosted in various venues in Downtown Lancaster (all within walking distance). It's a great opportunity for bands looking to break in the Central PA market, as most members of the music scene are participating in the conference. Its also a great opportunity for concert-goers who want to connect with the local scene. A trade show is open during the day, which includes representatives from studios, management companies, labels, and bands.